6B04107 - Social media marketing

The purpose of the educational program

Training of highly qualified certified specialists in the field of marketing, professionally proficient in media planning technologies, development and implementation of strategies in the digital environment, digital and marketing communication tools for the implementation of business objectives and achievement of the company's development goals.

The main idea of the EP, reflecting its orientation

The educational program is focused on a professional social order, taking into account current trends in the formation of the digital economy and the emerging market need to train competitive specialists with professional competencies and practical skills of a marketing analyst, journalist, PR specialist and an experienced user of social networks in one person.

Interaction with foreign universities

HSE University provides instruction for the portion of the educational program that corresponds to HSE online courses, which are available on the Open Education and Online Education at HSE platforms. This instruction covers a specific set of subjects, as stipulated by the agreement, for undergraduate students in the Business School's first through third years.

Field of professional activity

• organization and implementation of management activities of the social media marketing department of the organization;
• organization of the regular process of working with content in the company: creation of unique content from idea to implementation with the involvement of internal and external contractors (designer, photographer, video operator, editor), writing, editing and publishing content in social networks.networks and on various Internet sites;
• development of a content strategy and its implementation into reality: the ability to make and implement content plans depending on the segments of the target audience and communication channels, as well as taking into account the company's goals.