Prices and pricing

About the course

In modern conditions, pricing is becoming an element of a differentiated pricing policy of the company, focused on the state and prospects of the market, the specifics and ideas of the consumer. Its basis is a systematic, strategic approach that is directly related to the policy of positioning a product (service) and other components of the marketing mix. Price is the most powerful tool that causes a quick reaction of the market, so the adoption of price decisions should be based on an assessment of factors affecting the price.

An equally important factor in making the right decisions in the field of pricing is the availability of reliable information and a comprehensive analysis of the price situation in the market. To solve these problems, knowledge of the methodology of collecting, processing and analyzing data characterizing prices, the processes of their formation and change is necessary.

Lecturers

	Elena Y. Udovitskaya , Senior lecturer.
	Asem Zh. Sagidoldina , Senior lecturer.